Wednesday, September 15, 2004

PEDANTIC? MOI?

At my bus stop this morn I noticed a new ad for Nurofen. At least I think it was Nurofen, but considering I'd only been awake fifteen minutes and it was the wrong side of seven am, I could have been wrong.

But I digress. The ad, proclaiming in large letters that it offered STRONG PAIN RELIEF, also proclaimed it was so strong it was available ONLY IN PHARMACY.

No, that's not my error. Thats what the ad said. What I would like to know is;

A) If you're marketing strategy covers hundreds of Bus Stops, wouldn't you proof read it first?

B) If it is indeed, only available in pharmacy, would you mind telling me specifically WHICH pharmacy its available in?

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